Why using custom branded drinkware can be a potent tool in your marketing campaign mix

Lets look at why drinkware should be top of your list of products to consider for your next branding merchandise campaign:

Mobile Branding: Unlike many promotional products, the drink bottle is a "mobile" branding solutions, your logo travels with the recipient literally as they move around, be it for a morning walk or jog, commute to work or in the car, be it a hot or cold drink. A literal mobile billboard for your brand as the user interacts with people during the day, ideal for building and maintaining brand or logo awareness.

Positive Brand Image - Brand image is critical to every business, the drink bottle branding campaign gives your brand the opportunity to align with being healthy and also  socially responsible by promoting  the  use of re usable drink bottles, hence reducing the use of single user water bottles. 

Eco Friendly:  The vast majority of Drinkware options are Eco Friendly! Made from either recycled, sustainable, recyclable or biodegradable materials like Stainless Steel, Glass, Wood, Cork and even trendy Rice Husk / Wheat Straw Biodegradable plastic options.  By promoting these materials, your brand sends a message you do care for the environment and the future.
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Durability - Long lasting and highly  durable drinkware options give your brand a  long life cycle and return on investment. Vacuum insulated drink bottles, can be used for hot and cold liquid thus further increasing their effectiveness as they can be used by more people more often.

Cost: Affordable to even the smallest marketing budget. The variety of materials you can use starting from plastic and moving to higher features like vacuum insulated bottles, and premium bottles. In addition the high durability mentioned above affords your campaign  a good relative cost over life cycle of product. 

Perceived Value: Most drink bottle styles have a mid to high perceived value, as they are re usable products. Also higher end options made from wood, glass, stainless steel and vacuum insulated score well for perceived value  vs cost of purchase.

Integrated into Daily Life: Drink bottles, coffee cups, sports shakers, all are products we use every day of the week, be it at work, after work activities like exercise, gym, kids sports etc. By seamlessly integrating into people lifestyles  your marketing tool increases the ability of your brand to be seen, and ultimately assists you getting "bang for your buck".

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Employee Gift:  The new working norm is here to stay, with people like Bill Gates predicting over 30% of workers will work from home even in the predicted years post Covid. So what part does a humble coffee cup with your logo play in employee motivation you ask ?
Some stats on this to note:

• 72% of marketing and HR managers said that promotional products are very effective in motivation and retention of staff. 
• In fact, the kitchen is the #1 place people use and keep their promotional products.
• (People spend on average 3-5 hours a day in their kitchens)

* Source: promotionalproductswork.com.au

By using custom branded coffee mugs, travel cups or drink bottles that allow your employees to use while working at home allows your company branding to extend to meet the reach of all your employees, not just the ones who who work "in the office" and see the sign on the door ! Thus giving your employees a positive sense of belonging, increased motivation and attachment to the company they work for.

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Summary:

Irrespective of the size of your marketing budget, and size of company, the use of a custom branded drinkware in its many forms provides great benefits in achieving many goals from your branded marketing campaign. In addition, it is an ideal vehicle as an employee gift, even more so in the new normal working landscape with an increasing proportion of work from home workforce.


​Getting started on your branded drinkware campaign is easy, ​​view the range and get in touch with us on how we can help your brand benefit from branded drinkware.

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