Producing you own custom designed promotional usb drive isn't anywhere near as complicated a process as you may think, in fact a custom shaped usb can be as easy to produce as a normal off the shelf usb, we explain the typical process below in producing a completely customised branded USB Drive.​

Step 1: Project Brief
Initial client brief can be anything from an in depth detailed instructional document to simply taking a photo of the product you want duplicated as a USB. Most often this will be graphics file images or photos or images from various angles. Customisation is 100%, and includes Pantone Colour matching sections and logos, fine elements and detail.
This process will take between 1 to 2 days.
Practise: When creating the "Pace maker" USB, the client supplied a product sample of the pacemaker. The "Smeg" Toaster USB, began with a series of photos taken of a actual Smeg Toaster from all angles.

Step 3: Production Sample - Mass Production
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The final step before mass production begins, essentially a one off sample of the product is created within 2-3 days from the final drawing approval At this stage some minor changes can still be made at no extra cost, as long as the mold design is not effected. The client has the option to “touch and feel” the product at this stage, to see if it is the right size, colour and overall matches the wow factor expectation of the product. We always recommend a client views a final sample in their hands, especially if the design has fine details, however the only drawback being it extends the production lead time by 1 week at least, so in practise you will often have clients approve the sample from photos taken of this production sample.

So you have signed off on the production sample and now we begin the mass production of your custom USB Drive, which will typically take around 13 to 18 working days to complete and for you to have delivery of your custom usb in your hands.

In summary, the overall process is typically completed in 1 month, but can extend to 6 weeks if a physical sample is needed, which is ideal. This lead time is generally the only negative to creating a custom usb drive as opposed to any off the shelf USB model which you print your logo onto, with the benefit of creating a truly unique product, which is totally customised and one with wow factor that truly will make you stand out from the crowd.

If you are interested in creating your own design a usb, then start the process by getting in touch with us now.

Lets look at why drinkware should be top of your list of products to consider for your next branding merchandise campaign:

Mobile Branding: Unlike many promotional products, the custom printed drink bottle is a "mobile" branding solutions, your logo travels with the recipient literally as they move around, be it for a morning walk or jog, commute to work or in the car, be it a hot or cold drink. A literal mobile billboard for your brand as the user interacts with people during the day, ideal for building and maintaining brand or logo awareness.

Positive Brand Image - Brand image is critical to every business, the drink bottle branding campaign gives your brand the opportunity to align with being healthy and also  socially responsible by promoting  the  use of re usable drink bottles, hence reducing the use of single user water bottles. 

Eco Friendly:  The vast majority of Drinkware options are Eco Friendly! Made from either recycled, sustainable, recyclable or biodegradable materials like Stainless Steel, Glass, Wood, Cork and even trendy Rice Husk / Wheat Straw Biodegradable plastic options.  By promoting these materials, your brand sends a message you do care for the environment and the future.
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Durability - Long lasting and highly  durable drinkware options give your brand a  long life cycle and return on investment. Vacuum insulated drink bottles, can be used for hot and cold liquid thus further increasing their effectiveness as they can be used by more people more often.

Cost: Affordable to even the smallest marketing budget. The variety of materials you can use starting from plastic and moving to higher features like vacuum insulated bottles, and premium bottles. In addition the high durability mentioned above affords your campaign  a good relative cost over life cycle of product. 

Perceived Value: Most drink bottle styles have a mid to high perceived value, as they are re usable products. Also higher end options made from wood, glass, stainless steel and vacuum insulated score well for perceived value  vs cost of purchase.

Integrated into Daily Life: Drink bottles, coffee cups, sports shakers, all are products we use every day of the week, be it at work, after work activities like exercise, gym, kids sports etc. By seamlessly integrating into people lifestyles  your marketing tool increases the ability of your brand to be seen, and ultimately assists you getting "bang for your buck".

Employee Gift:  The new working norm is here to stay, with people like Bill Gates predicting over 30% of workers will work from home even in the predicted years post Covid. So what part does a humble coffee cup with your logo play in employee motivation you ask ?
Some stats on this to note:

• 72% of marketing and HR managers said that promotional products are very effective in motivation and retention of staff. 
• In fact, the kitchen is the #1 place people use and keep their promotional products.
• (People spend on average 3-5 hours a day in their kitchens)

* Source: promotionalproductswork.com.au

By using custom branded coffee mugs, travel cups or drink bottles that allow your employees to use while working at home allows your company branding to extend to meet the reach of all your employees, not just the ones who who work "in the office" and see the sign on the door ! Thus giving your employees a positive sense of belonging, increased motivation and attachment to the company they work for.

Summary:

Irrespective of the size of your marketing budget, and size of company, the use of a custom branded drinkware in its many forms provides great benefits in achieving many goals from your branded marketing campaign. In addition, it is an ideal vehicle as an employee gift, even more so in the new normal working landscape with an increasing proportion of work from home workforce.


​Getting started on your branded drinkware campaign is easy, ​​view the range and get in touch with us on how we can help your brand benefit from branded drinkware.